The Challenge
With more patients turning to Google to research symptoms and find nearby care, it was crucial for this clinic to appear prominently in local search results. However, the digital space was crowded — dominated by large healthcare networks, national directories, and content-rich sites like WebMD and Mayo Clinic.
Our goal? Help this clinic break through the competition, become a trusted local authority, and drive qualified organic leads for high-value treatments.
Our Strategy
Content Built for Patient Search Intent
We analyzed top-ranking content across medical platforms and identified what real patients were searching for. Then, we created in-depth, locally optimized content using FAQs, visual elements, and structured data that directly answered patient concerns. This not only increased traffic but also helped the clinic gain featured snippet visibility on Google.
Natural Authority with High-Quality Backlinks
Our focus on credible, informative content led to organic mentions and backlinks from wellness blogs, local directories, and medical forums — strengthening domain authority without paid link-building.
Localized SEO Execution
We created service pages specifically optimized for the clinic’s location — targeting keywords like “Functional Medicine Doctor in Miami” or “Integrative Health Clinic near me.” We implemented structured data, local business schema, and a strong internal linking strategy to enhance visibility in map packs and local search.
Conversion Optimization for Patient Acquisition
We added clear CTAs across service and treatment pages, introduced quick inquiry forms, and implemented sticky “Book Now” buttons to ensure a seamless appointment booking experience. This helped turn organic visitors into real patient bookings.
Results We Delivered
| KPI | Growth Achieved |
|---|---|
| Organic Leads | 81.95% increase YoY |
| Local SEO Rankings (Top 10) | 84% of targeted keywords |
| Featured Snippet Coverage | 4.5X growth |
| High-Value Treatment Inquiries | Significant increase |