Client: A full-service dental clinic based in Texas, USA, offering specialized care in cosmetic dentistry, orthodontics, oral surgery, and pediatric dental services.
Period: Jan ‘23 – Dec ‘23
The Challenge
The clinic had a professionally built website and some organic visibility, but traffic was low, and online appointments were limited. Competing with major players like Aspen Dental and national directories like Zocdoc made it challenging to capture local patient intent.
Our primary objectives were:
- Improve local SEO visibility for 10 high-demand dental treatments
- Align the site with Google’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) best practices
- Increase the number of booked appointments through organic traffic
Our Strategy
SEO & Content Revamp
The site included 500+ service and blog pages. We started by optimizing high-value landing pages and building out location-specific content targeting phrases like “Invisalign Dentist in Austin” or “Best Cosmetic Dentistry Near Me.”
Key actions included:
- Targeting 250+ local, high-intent keywords
- Publishing 700+ educational content pieces (blogs, treatment guides, FAQs)
- Optimizing page speed, metadata, internal linking, and mobile UX
- Embedding trust elements: doctor bios, expert videos, treatment testimonials
- Structuring content to align with Google’s E-E-A-T guidelines
Conversion Optimization
To turn traffic into leads:
- Redesigned appointment forms for a faster mobile-first experience
- Added persistent “Book Now” CTAs on header/footer of treatment pages
- Embedded video testimonials to build trust and shorten the decision-making process
Results
| Metric | Jan ‘23 | Dec ‘23 | Growth |
|---|---|---|---|
| Keywords in Top 3 | 480 | 880 | 83% |
| Keywords in Top 10 | 1,020 | 1,880 | 84% |
| Organic Traffic | – | – | +54% YoY |
| Booked Appointments | – | – | +217% from organic |
Specialty-Specific Growth
| Specialty | Organic Traffic Growth |
|---|---|
| Cosmetic Dentistry | 105% |
| Dental Implants | 89% |
| Orthodontics | 76% |